Wednesday, May 23, 2012

Googling "What is a Co-op?"


Figuring out Co-ops. It's a fun dilemma. Well, first, let's talk about Googling.

A lesson in googling. If you have a question, ask the google. And don't be bashful about asking it. First ask it in the way that you originally phrased the question. Scan the first few hits. No luck, re-think the question.

I didn't have to go far when I was asked "Have you heard about other Creative Co-ops before and what they do? You should look at them, find out their business model, and see what works or doesn't work"

Naturally that led me to Google, to ask "Creative Co-op".


The responses were underwhelming. Why?